What is floor standing digital signage?
1. What is floor-standing digital signage?
Floor-standing digital signage is called "floor-standing" because it is a digital display system that is installed on the ground. Compared with traditional billboards, floor-standing digital signs are taller, thicker and have unique appearance designs. They are usually installed in shopping malls, airports, train stations and other places with high traffic flow.
2. The difference between floor-standing digital signage and ordinary digital signage
Display technology: Ordinary digital signage usually uses a conventional LED display or LCD screen, while floor-standing digital signage uses higher-end technology, such as high-resolution displays and advanced backlight technology to provide clearer and more realistic images. Visual effect.
Size and design: Ordinary digital signs are relatively small in size and more conventional in design. Floor-standing digital signage is larger, thicker, and has a unique appearance design that can attract more eyeballs.
Interactive functions: Ordinary digital signage usually only has simple touch interaction, while floor-standing digital signage may integrate more sensors and motion recognition technology to achieve more complex interactive functions.
Content creativity: Floor-standing digital signage is richer and more diversified in content creativity, and can be customized according to different application scenarios and needs, providing more accurate information transmission.
3. Advantages of floor-standing digital signage
High-definition display: Floor-standing digital signage uses a high-resolution display, which can provide clear and detailed images and video content, giving the audience a shocking visual effect.
Rich display content: In addition to static images and text, floor-standing digital signage can also display dynamic videos, animations and other content to meet the needs of different fields and scenarios.
Strong interactivity: Through technologies such as touch screens and sensors, audiences can interact with signage to enhance participation and interactivity.
Strong customizability: According to different needs, floor-standing digital signage can be customized in various sizes, appearances and functions to improve the efficiency of information transmission and user experience.
Energy saving and environmental protection: Compared with traditional billboards, floor-standing digital signs use electronic display technology, which has the advantages of energy saving and environmental protection, and reduces environmental pollution.
Easy to manage and maintain: Digital management makes remote control and software s possible, reducing operating costs and maintenance difficulty.
Data-driven decision support: By collecting user behavior data and feedback information, it provides enterprises with valuable data analysis results and decision support.
4. Disadvantages of floor-standing digital signage
Higher cost: Due to the high-end technology and materials used, the cost of floor-standing digital signage is relatively high, which can be a burden for small businesses and startups.
Strong dependence on technology: Floor-standing digital signage relies on advanced display technology and electronic equipment. Once technical failure or improper maintenance occurs, normal operations may be affected.
Audience limitations: Due to limitations in size and installation location, floor-standing digital signage is mainly suitable for large venues and specific areas, with a relatively limited audience.
5. Applicable scenarios for floor-standing digital signage
Commercial advertising: Floor-standing digital signage is widely used in shopping malls, supermarkets and other commercial places to display product advertising, promotional information, brand image, etc. Attract customers' attention and improve sales performance through high-definition and dynamic display effects.
Transportation hubs: In transportation hubs such as airports and train stations, floor-standing digital signs can be used to publish real-time flight and train information, safety tips, etc., to provide convenient information services for passengers.
Exhibitions, activities, performances and other occasions: In exhibitions, activities, performances and other occasions, floor-standing digital signage can also play its role. For example, it can be used as a display background board, event poster, etc. to add a sense of technology and modern atmosphere to the event.
Hotels, KTV, game halls and other entertainment and leisure places: In hotels, KTV, game halls and other entertainment and leisure places, floor-standing digital signage can be used as part of the interior decoration to increase the aesthetics and visual effects of the space.
Transportation hubs such as airports and train stations: In transportation hubs such as airports and train stations, floor-standing digital signs can be used to publish flight information, train timetables, subway route maps, etc. to facilitate passenger inquiries and improve service quality and users. experience.
Outdoor places such as squares, parks, and streets: In outdoor places such as squares, parks, and streets, floor-standing digital signage can be used as an outdoor advertising tool to display brand image, promotional information, urban culture, and other content to attract the attention of pedestrians. Improve brand awareness and reputation.
Smart city construction: In smart city construction, floor-standing digital signage can be used as part of the digital signage system to integrate various information release systems to achieve unified management and release of urban information. It can also be used to publish information on urban culture, history and other information to enhance the image and cultural connotation of the city.
Retail terminals: In retail terminals such as supermarkets and convenience stores, floor-standing digital signage can be used as a display tool for product advertising and promotional activities to attract customers' attention and promote product sales. At the same time, it can also provide functions such as product information and category navigation to facilitate customers to find the products they need.
Cultural exhibitions: In cultural exhibition venues such as museums and libraries, floor-standing digital signage can be used as a tool to display information and stories such as cultural relics and books. Improve the audience's cultural literacy and knowledge level through high-definition and dynamic display effects.
Educational field: In educational fields such as schools and training institutions, floor-standing digital signage can be used as a teaching aid or information release platform. For example, it can be used to publish course schedules, exam notices and other information to facilitate teachers and students to obtain the latest s in a timely manner.
Medical institutions: In medical institutions, floor-standing digital signage can be used to publish medical information, health tips and other content. It can also be used as an information inquiry platform for patients’ families and one of the entertainment devices in the waiting room.