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What is 3D digital signage? The future of advertising

Published:2024-02-18Views:291

3D digital signage


Digital signage has evolved from traditional flat displays to more attractive 3D displays. The emergence of 3D digital signage has brought revolutionary changes to many industries such as retail, advertising, and entertainment. They not only attract consumers' attention, but also increase brand awareness and sales results.



According to market research institutions, the global 3D digital signage market is expected to reach nearly US$20 billion by 2028, with a compound annual growth rate of more than 15%. This figure fully illustrates the potential and growth trend of 3D digital signage in the market. This article will delve into the definition, characteristics, applications and advantages and challenges of 3D digital signage.


1. What is 3D digital signage?


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Definition: 3D digital signage is a digital display device that uses 3D display technology to present images or videos in a three-dimensional form.


Compared with traditional 2D digital signage, 3D digital signage has the following significant features:


Strong three-dimensional sense: 3D digital signage can present realistic three-dimensional images, bringing a strong visual impact to the audience. According to research, the viewing time of 3D advertising content is on average 30% longer than that of 2D advertising, which proves the advantages of 3D display technology in attracting the audience's attention.


Immersive experience: 3D display technology can bring viewers into a virtual three-dimensional space, providing an immersive viewing experience. According to a survey, more than 80% of consumers said that 3D digital signage brought them a more vivid and real shopping experience.


Highly interactive: 3D digital signage can be equipped with touch screens or other interactive devices, allowing viewers to interact with the display content. The click-through rate and conversion rate of interactive 3D advertising content are usually more than 50% higher than traditional advertising.


Strong innovation: As an emerging digital display technology, 3D digital signage has high innovation and differentiation advantages. According to market research data, after brands use 3D digital signage for advertising and promotion, brand awareness and favorability have increased.


2. Application scenarios of 3D digital signage


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3D digital signage is widely used in many industries. The following are some typical application scenarios:


Retail industry: In retail places such as shopping malls and supermarkets, 3D digital signage can display three-dimensional images and dynamic effects of products. According to a study, retail stores that use 3D digital signage to display products have increased sales by more than 20% on average.


Advertising industry: 3D digital signage has broad application prospects in the advertising field. According to market data, the average exposure rate of 3D advertising is more than 60% higher than that of traditional 2D advertising. At the same time, 3D digital signage can also combine geographical location information and big data analysis to achieve precise placement and personalized recommendations.


Entertainment industry: In cinemas, game halls and other entertainment venues, 3D digital signage can display high-quality three-dimensional images. According to surveys, more than 90% of viewers said they would prefer to watch 3D movies or games.


Education and training: In the field of education, 3D digital signage can provide students with vivid and vivid teaching content. Research shows that students’ learning effects improve by more than 30% on average in courses that use 3D digital signage.


3. Advantages and challenges of 3D digital signage


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As an emerging digital display technology, 3D digital signage has many advantages but also faces some challenges.


Advantage:


Strong attraction: 3D digital signage attracts the audience's attention with vivid three-dimensional images and immersive experience, improving the exposure and attention of advertising or display content.


Enhance brand image: As an innovative display technology, 3D digital signage can show the brand's sense of technology and fashion, and enhance brand image and popularity.


Improve sales results: By displaying three-dimensional images and dynamic effects of products, 3D digital signage can stimulate consumers' desire to buy and improve sales results.


Provide interactive experience: 3D digital signage can be equipped with touch screens or other interactive devices to provide an interactive experience with the audience and enhance audience participation and interest.


challenge:


Technology cost: Currently, the cost of 3D display technology is relatively high, resulting in a higher price for 3D digital signage. This may limit its widespread application in some fields. However, as technology continues to develop and costs decrease, this challenge is expected to be gradually resolved.


Difficulty of content production: Producing high-quality 3D content requires professional technology and equipment, and has higher requirements for content producers. To address this challenge, the industry can strengthen training and education to improve the professionalism of content producers. At the same time, simpler and easier-to-use 3D content production tools can also be developed to lower the production threshold.


Audience adaptability: Although 3D display technology brings novel experiences to viewers, some viewers may feel uncomfortable watching 3D content for a long time. In order to solve this problem, 3D digital signage can provide appropriate adjustment functions, such as adjusting the intensity of the 3D effect or providing a comfortable viewing environment.


4. Conclusion and outlook


As an emerging digital display technology, 3D digital signage has brought revolutionary changes to many industries such as retail, advertising, and entertainment with its unique three-dimensional sense and immersive experience.


Although there are still some challenges, such as technology costs and audience adaptability, with the continuous development of technology and reduction of costs, 3D digital signage is expected to be widely used in more fields. In the future, with the integration of virtual reality, augmented reality and other technologies, 3D digital signage is expected to bring richer and more diverse interactive experiences to consumers, further promoting digital

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